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Need a strategic business direction but don't know where to start? The Marketing Strategy workbook is designed to bring all the aspects of marketing together so that your business stands out.

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Throughout this workbook you will find exercises related to key marketing principles including:

  • Marketing definition
  • The market
  • Customer analyis
  • Market research
  • SWOT analysis
  • Satisfying customer needs - FABs
  • Sustainable competitive advantage
  • Strategy definition
  • Portfolio management
  • Brand positioning
  • The marketing mix